Effective Date: July 24, 2026

Pattern Shift Coaching ("we," "our," or "us") is committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains what information we collect, how
we use it, and the choices you have regarding your information.

By using this website, you agree to the practices described in this Privacy Policy.

Information We Collect

We may collect personal information that you voluntarily provide, including:

• Your name

• Email address

• Phone number

• Information you provide when booking a discovery call or coaching session

• Information you submit through contact forms, questionnaires, or downloadable resources

• Any information you choose to share during coaching inquiries

We also collect limited technical information automatically, including:

• IP address

• Browser type

• Device information

• Pages visited

• Time spent on our website

• Referring websites

This information helps us improve our website and better understand how visitors use it.

How We Use Your Information

We use your information to:

• Respond to your inquiries

• Schedule discovery calls and coaching sessions

• Deliver requested resources, including the Pattern Shift Blueprint

• Send newsletters, educational content, and coaching updates (only if you have subscribed)

• Improve our website and services

• Maintain business records

• Meet legal and regulatory requirements

Email Communications

If you choose to subscribe to our email list, you may receive:

• Coaching tips and educational content

• Pattern Shift Coaching newsletters

• Announcements about workshops, programs, or events

• Special offers or promotions

You may unsubscribe at any time by clicking the "Unsubscribe" link included in every email or by contacting us directly.

We comply with Canada's Anti-Spam Legislation (CASL) and only send marketing emails with your consent or as otherwise permitted by law.

Booking Discovery Calls and Coaching

If you book a discovery call or coaching session, we collect the information necessary to schedule and communicate with you. This may include your name, email address, phone number, and any information you choose to provide before your appointment.

Cookies and Analytics

Our website uses cookies and similar technologies to improve your experience.

We may use services such as Google Analytics to understand:

• How visitors find our website

• Which pages are most helpful

• General website performance

Google Analytics collects anonymous usage information and does not identify you personally.

You can control cookies through your browser settings.

Third-Party Services

We use trusted third-party providers to help operate our business. Depending on the services we use, these may include:

• Wix (website hosting and forms)

• Wix Bookings (appointment scheduling)

• Google Workspace (business email)

• Google Analytics (website analytics)

• Our payment processor (not yet selected)

These providers only receive the information necessary to provide their services and are responsible for protecting that information under their own privacy policies.

Data Security
 

We take reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, disclosure, loss, or misuse.
 

While we work to protect your information, no method of electronic transmission or storage can be guaranteed to be completely secure.

How Long We Keep Your Information
 

We retain personal information only as long as necessary to:

• Provide coaching services

• Deliver requested resources

• Meet legal, tax, and business record requirements

• Resolve disputes when necessary

When information is no longer required, it will be securely deleted or anonymized where appropriate.

Your Privacy Rights

Under Canadian privacy laws, you may request to:

• Access the personal information we hold about you

• Correct inaccurate information

• Withdraw your consent (where applicable)

• Request deletion of your information, subject to legal obligations

To make a request, please contact us using the information below.